When I joined the Guru Mastermind I was on the verge of  giving up for good. Eben and his promises of teaching me how to build a $120,000 business was my last hope. In fact, he kind of laughed off $120,000 – as if my goal was way too low.

Within the first hour of the Guru Mastermind Course I realized exactly why my online business wasn’t making any money.

What a revelation.

As painful as it was, it was liberating to know why.

Spending thousands of dollars on finding that “holy grail” – that “one thing” that will make my business work was all just an illusion. An online business works, only when you have all the fundamental components in place.

My BIG realization was this:
I was creating products for myself and for my peers. Although my ebooks and audio courses were “great” and interesting they did not do anything for anyone.

The fact of the matter is this. People go online to find solutions to problems. People buy information products to get specific results and to get themselves out of specific circumstances. They don’t really care about me and my “memoirs”.

One of the most important lessons from Eben Pagan and The Guru Mastermind is this. Find out what your prospects want and then give it to them. This is how you add value to a market. The more people you can help to solve their problems, the more money you will make.