Following my previous post about my “Aaaha” moment abut creating products that speak to your actual prospect’s needs and desires I came across this duzie of a product.

It’s called “How To Cure Everything”

It’s a ClickBank product and I was quite surprised to see that it had quite a high Gravity, but this is an example of what NOT to do.

Contrast this to another Clickbank product “The 3 Natural Cure For Acne”. This is specific and it immediately cuts off a chunk of the market that is small enough so that you can start speaking to specific needs of a prospect.

They are not looking for natural cures in general. They are looking for natural cures for acne. Apart from that, they are looking for something that’s quick. The promise f curing acne in 3 days obviously appeals to this market.

This will help you to zoom in on your prospects and even though the market is still quite broad at least you are not talking to everyone and you are not talking top generalities.

This is an extremely important piece of marketing advice. Narrower is almost always better. Don’t try and talk to everyone

Cheers!
Deon.

P.S
The ($12,424) is how much I made just 3 months after I realized this mistake and fixed it.